Bikepacking Israel
Initial Business Plan
1
Government
A dedicated budget of NIS 500 million for infrastructure.
Legislation for intercity cycling path regulations.
Establishment of a national authority for cycling tourism.
2
Local Authorities
Planning routes connecting sacred sites.
Development of safe and shaded trails.
Designing rest stops and services every 15 km.
3
Private Sector:
Investment in establishing bike rental centers.
Development of an app for trails and services.
Building hotels, guesthouses, and hostels along the trails.
Part A: Detailed Plan Based on the Dutch Model, Adapted to the Strengths of the Galilee, Golan, and Kinneret
Stage 1: Infrastructure Planning (Year 1–2)
1
Government
Grants for "cyclist-friendly" hotels.
Training cycling tour guides.
International signage and navigation systems.
2
Local Authorities
Establishing tourist information centers.
Developing integrated tourism packages.
Organizing regional cycling events.
3
Private Sector:
Development of unique tourism packages.
Establishing service and repair centers.
Collaborating with European airlines.
Stage 2: Product Development (Year 2–3)
1
Government
International campaign targeting Europe.
Participation in tourism fairs.
Collaborations with major tourism agencies.
2
Local Authorities
Local advertising and group packages.
Organizing festivals and events.
Focused digital marketing campaigns.
3
Private Sector:
Marketing packages abroad.
Loyalty programs for customers.
Developing a unique tourism brand.
Stage 3: Marketing and Branding (Year 3–4)
Gradual Forecast for the Next Decade, Based on a Base of 2 Million Tourists:
Starting Point:
2 million regular tourists.
Average spending: NIS 600 per day.
Average stay: 3 days.
Total annual revenue: NIS 3.6 billion.
Annual Forecast:
2025 (Year 1):
Cycling tourists: 20,000 (1% of the base).
Additional revenue: NIS 80 million.
(20,000 tourists × NIS 800 × 5 days).
Annual Forecast:
2027 (Year 3):
Cycling tourists: 100,000 (5%).
Additional revenue: NIS 400 million.
Annual Forecast:
2029 (Year 5):
Cycling tourists: 250,000 (12.5%).
Additional revenue: NIS 1 billion.
Annual Forecast:
2031 (Year 7):
Cycling tourists: 400,000 (20%).
Additional revenue: NIS 1.6 billion.
Annual Forecast:
2034 (Year 10):
Cycling tourists: 600,000 (30%).
Additional revenue: NIS 2.4 billion.
200,000 cycling tourists.
₪1 billion in revenue.
1,000 km of marked trails.
50 cyclist-friendly hotels.
20 rental and service centers.
Goals for Year 5:
Average stay duration: 5 days.
Daily spending per tourist: NIS 800.
Hotel occupancy rate: 70%.
Tourist satisfaction: 85%.
Success Metrics:
Gradual and realistic growth of 40-50% per year.
Final target: 30% of total existing tourism.
Higher income per tourist.
Longer average stay duration.
Key Points:
Regular tourism will continue to grow concurrently.
Prices will gradually increase with improved infrastructure.
Reduced seasonality due to favorable weather conditions.
Connection to sacred sites creates demand stability.
Working Assumptions:
