Bikepacking Israel
Initial Business Plan
1
Government
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A dedicated budget of ₪500 million for infrastructure.
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Legislation for intercity cycling path regulations.
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Establishment of a national authority for cycling tourism.
2
Local Authorities
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Planning routes connecting sacred sites.
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Development of safe and shaded trails.
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Designing rest stops and services every 15 km.
3
Private Sector:
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Investment in establishing bike rental centers.
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Development of an app for trails and services.
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Building hotels, guesthouses, and hostels along the trails.
Part A: Detailed Plan Based on the Dutch Model, Adapted to the Strengths of the Galilee, Golan, and Kinneret
Stage 1: Infrastructure Planning (Year 1–2)
1
Government
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Grants for "cyclist-friendly" hotels.
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Training cycling tour guides.
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International signage and navigation systems.
2
Local Authorities
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Establishing tourist information centers.
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Developing integrated tourism packages.
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Organizing regional cycling events.
3
Private Sector:
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Development of unique tourism packages.
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Establishing service and repair centers.
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Collaborating with European airlines.
Stage 2: Product Development (Year 2–3)
1
Government
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International campaign targeting Europe.
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Participation in tourism fairs.
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Collaborations with major tourism agencies.
2
Local Authorities
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Local advertising and group packages.
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Organizing festivals and events.
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Focused digital marketing campaigns.
3
Private Sector:
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Marketing packages abroad.
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Loyalty programs for customers.
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Developing a unique tourism brand.
Stage 3: Marketing and Branding (Year 3–4)
Gradual Forecast for the Next Decade, Based on a Base of 2 Million Tourists:
Starting Point:
2 million regular tourists.
Average spending: ₪600 per day.
Average stay: 3 days.
Total annual revenue: ₪3.6 billion.
Annual Forecast:
2025 (Year 1):
Cycling tourists: 20,000 (1% of the base).
Additional revenue: ₪80 million.
(20,000 tourists × ₪800 × 5 days).
Annual Forecast:
2027 (Year 3):
Cycling tourists: 100,000 (5%).
Additional revenue: ₪400 million.
Annual Forecast:
2029 (Year 5):
Cycling tourists: 250,000 (12.5%).
Additional revenue: ₪1 billion.
Annual Forecast:
2031 (Year 7):
Cycling tourists: 400,000 (20%).
Additional revenue: ₪1.6 billion.
Annual Forecast:
2034 (Year 10):
Cycling tourists: 600,000 (30%).
Additional revenue: ₪2.4 billion.
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200,000 cycling tourists.
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₪1 billion in revenue.
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1,000 km of marked trails.
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50 cyclist-friendly hotels.
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20 rental and service centers.
Goals for Year 5:
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Average stay duration: 5 days.
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Daily spending per tourist: ₪800.
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Hotel occupancy rate: 70%.
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Tourist satisfaction: 85%.
Success Metrics:
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Gradual and realistic growth of 40–50% per year.
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Final target: 30% of total existing tourism.
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Higher income per tourist.
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Longer average stay duration.
Key Points:
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Regular tourism will continue to grow concurrently.
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Prices will gradually increase with improved infrastructure.
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Reduced seasonality due to favorable weather conditions.
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Connection to sacred sites creates demand stability.
Working Assumptions:
